Top 10 Key Skills For Marketing Managers

Top 10 Key Skills For Marketing Managers.

Important Characteristics of Good Market Manager

Broadly speaking, market management in the online travel agency (OTA) industry is managing partner service providers in a market. Whether it’s London or the Maldives, a market manager is an important role that makes a direct difference. Does this sound like the role you want? If so, read on and see how many of these characteristics fit you, Here are few important features of a good Market Manager:

A Willingness to Learn

Really this one skill is used in all the others. No matter how much you know, there’s always more to learn. A great employer will recognize the importance of this skill and continually provide opportunities to grow.

Know the Technology

From spreadsheets to PDF’s, analytics to AdWords, InDesign to Photoshop; technology drives marketing. There are always new programs and approaches, it is important to know the tools you will be required to interact with.

Good Organization and Planning Skills

These aren’t just marketing or management skills; they are life skills! As a Marketing Manager you will be required to handle many different projects at the same time and often have to deal with last minute changes. How you succeed effectively is to be organized and have a coherent plan.

Flawless language skills

No matter how much you love travel or know about the market, a high language proficiency is a must to succeed as a market manager. Local language is necessary to build a relationship and loyalty with local accommodation partners via in-depth communications, while English is needed to keep up with Any Big Company ever-growing business needs and technology.

Love of numbers and data

Numbers and data are important not only because data-driven decisions and KPI-driven priorities are part of Any Good Company culture but because they matter to different partners as well. Projection and measurement help market managers to negotiate fairly and further boost the business growth. Your ability to identify which metrics matter and present them in an effective way is crucial.

High adaptability to changes

Adaptability is an advantage in the competitive global economy. It is the ability to change actions, course, or approach, in order to suit a new situation. Marketing is a fast-moving industry and not every attempt will result in success. If you are adaptable you can re-focus and change failure into positive outcomes. Things evolve quickly Nowadays due to various reason including in Technology. For example 4,000+ people company with the speed and growth rate of a startup will need to know how to adopt to new changes in market. Like everyone else in the organization, a market manager at any Big Company must be versatile to changes, whether technical or strategic.

People skills/ Communication Skills and Networking

Communication is important in every job and every relationship you will have. For some people it comes naturally, but if it doesn’t, you can always learn. Networking is the ability to develop relationships and the exchange of information with others for professional or social purposes. It can happen anywhere; you never know what will come of the people you interact with. As a face of any company, a market manager must be approachable and supportive to all existing partners and prospects. If you’re a natural people-person who enjoys meeting and interacting with different people and help deliver what they want, this role is perfect for you.

Good Teamwork Skills

Both marketing and management require you to work with others. You need to be able to maximize the relationships and abilities of those on your team. Being able to encourage and inspire is important, do you have it in you? Teamwork requires many additional skills such as negotiation, influencing, advising and interpreting.

An Ability to Understand Buyer Needs

Customers want different things, you need to be able to determine who your target market is, what they want, and how to give it to them.

Know the Sales Process

There are many different schools of thought about what this entails, but generally it consists of the following steps: Prospecting, Preparation, Approach, Presentation, Handling Objections, Closing, and Follow-up. Each of these steps requires a knowledge and understanding of your target market. Many people are going after your customer, how do you stand out?

Critical Thinking and Problem-Solving Skills

Marketing is all about asking and answering the right questions in the right way at the right time. Common sense, emotional intelligence and risk management are all important aspects of problem-solving.

Creativity and Writing Skills

The ability to tell a story is important when you’re in marketing. You need to be able to write and identify different styles and different audiences. Business to customer, business to business and social media; all require a different approach

Multi-tasking

At Any Company, market managers deal with tens to hundreds, or even thousands of key accounts, depending on circumstances. You must have a certain rhythm to juggle different tasks and priorities and a capability of changing tasks without breaking the rhythm.

1. Skills

What do you believe are the most important skills marketing managers should ideally have? The three skills that are of the greatest importance not essential

- Leadership skills, Strong organizational skills, Oral communication skills, Written communication skills, Ability to think strategically, Problem solving ability, Negotiation skills, Independent judgement, the ability to be creative, The skills to implement change, Customer service focus, A multi-disciplinary perspective, Analytical skills, Flexibility and adaptability, An awareness of ethical issues, Strong interpersonal skills, Wide awareness and understanding of business, Able to work under pressure, Planning skills, Sales management skills

2. Knowledge areas

How essential is it for a marketing manager to have knowledge in the following areas? The three knowledge areas that are of the greatest importance

-Strategic marketing, International and export marketing, Business to business marketing, Consumer behavior, Product and brand management, Pricing, Market research and analysis, Personal selling and sales management, Societal and ethical issues in marketing, Innovation and new product development, Services marketing, Marketing logistics/distribution, Marketing communications (Advertising, PR and promotion), Retail marketing and management, Direct marketing, Internet marketing.

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